e.l.f. & American Eagle

"I often joke that GenZ moves at the speed of retail - and so coming up with new and unique ways to grab attention is extremely important."

- Craig Brommers, CMO, American Eagle

What happens when a legendary CMO from the #1 beauty brand for teens comes together with another iconic CMO from the #1 jeans brand for teens? Over 7 billion impressions, apparently! Check out the video below to see how e.l.f. Beauty's Kory Marchisotto and American Eagle's Craig Brommers collaborated to take their respective brands to new heights.