Black Beyond Measure Campaign
Target has created a culture that invests in Black businesses and entrepreneurs year-round. They kept the momentum going through Black History Month and beyond, by celebrating their partnerships with Black designers and creators, historically Black colleges and universities (HBCUs) and more! They are committed to spending more than $2 billion with Black-owned businesses by the end of 2025. Their goal this year for Black History Month? To inspire today and create spaces for the Black creators of tomorrow to grow and flourish.
Are you a Black entrepreneur or know someone looking for resources and support to take their business to the next level? Look no further than the Target Accelerator Program! The program provides a unique opportunity for Black entrepreneurs to receive tailored mentorship, access to funding, and expert guidance to help grow and scale their businesses.
Maurice Cooper, SVP, Marketing, Target
AMC Theatre $5 Tickets for Black History month
Celebrate Black culture and history on the big screen with AMC's Black History Month campaign. From February 3 to March 2, you can enjoy some of the most highly anticipated films of the year such as Wakanda Forever, Woman King, Till, and Devotion at more than 200 locations.
Eliot Hamlisch, CMO, AMC Theatres
Spotify launches Frequency Zine
Join Spotify in celebrating Black History Month with Frequency Zine, a new social series that focuses on dynamic Black artists who embody the boundless future of Black music. Throughout the series, they highlight six Black artists across Frequency’s genre-specific playlists, including Indie, Dance/Electronic, Rock, Pop, and more.
In addition to the playlists, every edition of Frequency Zine will include a digital cover, personalized photoshoot, and interview videos. Stay tuned to Frequency's Instagram and Twitter accounts to catch the latest edition of Frequency Zine as soon as it's released.
Taj Alavi, Global Head of Marketing, Marketing, Spotify
Kevin Durant: Black Consciousness & Perspective
Nike has been honoring the African-American community during Black History Month since 2005 through sneaker collections and collaborations. In 2020, the company pledged to donate $140 million to community organizations over the next ten years as a commitment to social justice and racial equality. This year, Nike partnered with Kevin Durant to elevate and build on the company’s year-round commitment to investing in wellness in all its forms across Black communities near and far. The campaign aimed to highlight the importance of mental health in the Black community
“Just talking about what’s going on in your brain is key. Giving yourself up and having honest, open conversations with people contributes to your wellness,” Durant said.
Maureen Murphy, VP, Global Direct Digital Commerce, Nike
DICK’S Sporting Goods Celebrates the #differencemakers
The #differencemakers initiative by DICK'S Sporting Goods aims to highlight and provide assistance to Black-owned organizations located in underprivileged communities, which are dedicated to promoting Black youth sports. They featured and donated $25,000 to New York Junior Tennis & Learning, Harlem Lacrosse, Downtown Boxing Gym, and The SEAD Project on their Instagram.
Edmund Plummer, SVP & CMO, Dick's Sporting Goods
OK Google, Happy Black History Month
Starting February 1st, you can ask Google Assistant you can learn about Black History Month by saying, "OK Google, Happy Black History Month!" and you’ll be treated to a vibrant montage of historical images, complete with informative audio from the Google Arts & Culture archives.
Google is also showcasing Black creators on their homepage and Google Play Store throughout the month of February. They're shining a light on some of the best apps, games, and book collections by Black authors and creators. Users can also change their background in their chrome browsers to a custom theme commissioned by Black artists.
Nick Drake, VP, Platforms & Ecosystems Marketing, Google
As part of Hulu’s ongoing commitment to celebrate Black Stories Always, they have engaged talent from across Hulu, Onyx Collective and The Walt Disney Company to help spotlight black artists by "giving them their flowers" sourced from Black-owned florists across the country.
Scott Donaton, SVP, Head of Marketing, Hulu