Jul

10

Ed Haslam

Ed Haslam
SVP, Marketing
YuMe
Technology!

YuMe and Nielsen Release Groundbreaking Multiscreen ‘Reach Calculator’

July 09, 2014

In an effort to develop a better understanding of marketing across all screen devices, YuMe and Nielsen recently released the groundbreaking ‘Reach Calculator.’ The tool changes the way we track brands by measuring unduplicated brand reach across online media, television, tablets, and smartphones.



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