EVP, Marketing Strategy & Engagement
Viacom Media Networks
Winning in an Attention Economy
November 11, 2015
People must get so distracted with the exponential growth of media platforms, smart devices and live content, right? Think again! Scratch, Viacom’s creative consultancy division, has conducted research unlocking groundbreaking insight stating that consumers are less distracted than we think and more focused than we realize. So how do we reach them? Read more to find out!
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