CMO, Global Chevrolet & GM, Marketing Operations Leader
VOLT; The Way Forward
June 08, 2015
To kick of marketing efforts for GM’s new 2016 Chevrolet Volt, it partnered with Disney’s Tomorrowland, a visionary movie that embodies the very essence of the car’s optimistic spirit. PTTOW! member Tim Mahoney explains that Tomorrowland is a place where nothing is impossible, much like the Volt. This electric car leads the future of the automotive industry as the car of tomorrow, today.
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