Venture Capitalists Are Making Bigger Bets on Food Start-Ups
April 28, 2013
Unreal, based in Boston, makes candy that the founders say has no artificial colors or flavors, preservatives, hydrogenated fats or genetically modified ingredients, with at least 25% less sugar than similar candy on the market and added protein and fiber. The candy is sold in stores including CVS and Target. The ultimate goal of venture capitalists in Silicon Valley, who funneled about $350 million into food projects last year, is to transform the food industry.
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