Unilever Sets a Companywide Marketing Campaign
December 04, 2013
Unilever is launching a companywide marketing campaign, a shift away from promoting individual brands in a single country and part of a push by the company to boost its profile among consumers and investors. While Unilever makes familiar brands such as Dove soap, Hellman’s mayo, Ben & Jerry’s ice cream, and Axe deodorant, its corporate identity is less recognizable, a fate suffered by many consumer-goods producers. The “Project Sunlight“ campaign, aims to change that, encompassing all of Unilever’s 400-plus brands.
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