Oct

11

Thirst Project Under The Influence

 

The indomitable Seth Maxwell has partnered with TikTok star Hyram Yarbro (@skincarebyhyram) and his Selfless by Hyram skin care brand to put a dent in the global water crisis. Available exclusively for purchase across 650+ Sephora stores in 29 different countries, the two are committed to creating impact with every purchase. Their goal in the first year is to fund a minimum of 60 clean water projects giving over 35,000 people safe, clean drinking water for life. With over 400K followers amassed in the first 48 hours alone, I’d say they’re off to a good start!



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