The World According to will.i.am
May 31, 2013
Black Eyed Peas frontman will.i.am is defining the trends driving today’s culture, “You have to be a verb in today’s market!” Making his second appearance at the PTTOW! Summit, he discussed courting the next generation of consumers, and said that the future is all about finding new ways to connect to the conscious collective. will.i.am was joined by Joe Tripodi, EVP & Chief Marketing & Commercial Officer of Coca-Cola, and Pat Tenore, Founder of RVCA.
Check out their panel here
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