Lori Feldman

Lori Feldman
EVP Brand Partnerships & Music Licensing
Warner Bros. Records

The Warner Sound // SXSW

March 08, 2013

The Warner Sound at SXSW 2012 featured perfromances by T.I., BoB, Santigold, fun., Theophilus London, Dr John, Chuckie, Gary Clark Jr, Wale, Meek Mill, Stalley Ed Sheeran, Kimbra Dale Earnhardt Jr Jr, Punch Brothers, Neon Hitch, Outasight and more! The event heralded the launch of the Warner Sound YouTube Channel, which is currently the #1 YouTube Partner channel for over 9 weeks & counting! The Warner Sound at SXSW garnered over 29 Million unique social media impressions & performance videos received over half a million views. Branded-focused press coverage included print & online features from Billboard, USA Today, Spin, Variety, Rolling Stone, MTV, VH1, XXL, Yahoo!, Biz Bash, Vibe, New York Times, LA Times, Forbes, Fuse, Complex, Pollstar, Grammy.com, AOL and more!

Warner Music Group will once again be unleashing the hottest party to hit Austin. The 3 night/ 2day extravaganza will include: 1)Great live music featuring a variety of WMG artists in multiple genres 2) Panels featuring label executives, artists, interactive music & media 3) Networking opportunities. This will be one of the most well-attended & buzzed-about events & your brand has opportunity to be part of it!

PARTNERSHIPS: Multiple Opportunities Available

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