THE GREEN NEW DEAL: COVID, CANNABIS, & CHANGING CONSUMER BEHAVIOR
Cannabis software company Fyllo saw a significant increase in ad spending as a result of the pandemic, leading to a 35%-50% increase in their clients’ site traffic. One client in particular, Columbia Care, saw a 3x return on ad spend, driven in part by their new virtual shopping experience enabling customers to “walk” around their stores remotely while speaking to a budtender. Read more about the effects of COVID on the cannabis industry here.
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