SocialVibe Becomes TrueX

December 05, 2013

SocialVibe has been renamed TrueX Media and the company’s interactive advertisement service is now called TrueAttention. SocialVibe made a name for itself creating interactive ads that ran in mobile games and streaming music apps. While TrueX will continue that work, the company plans to expand into creating ads for video platforms.

“When a person spends time with a brand, it will be that much more valuable,” he said. “You’ll get paid that much more in revenue. And the consumer gets to see fewer ads.”-Joe Marchese

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