President, Media & Sponsorship
Live Nation Entertainment
Russell Wallach for Brands with Bands
December 08, 2014
Music makes for effective Marketing. But why? Live Nation’s president, Russell Wallach, tunes us into the power of music. Music collaborations, he says, are a win win situation for both brand and bands alike as brands tap into a new social community creating engaging experiences and bands leverage their fan community making music the perfect formula for success.
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