PTTOW! Power Players on the Rise


It’s hard to overstate the influence of TikTok on the music industry in recent months. With tracks going viral on the app eventually taking over the Billboard 100, it has become an indispensable marketing tool for the music industry. So when Business Insider compiled a power list of the Top 24 industry insiders using TikTok to help define popular music, it was no surprise that PTTOW! made an appearance. Congrats to Eric Jacks of Collab and Jacob Pace of Flighthouse for getting some well-deserved recognition for being at the forefront of this cultural phenomenon! Check out the entire list here.

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