Chief Innovation & Marketing Officer
Wunderman, MEC’s Data-Driven Debut A Hat Tip To Agency Evolution
December 18, 2013
WPP Group’s digital and direct marketing agency Wunderman and its media-buying agency MEC have launched a joint venture called CHOREOGRAPH to address converging client demands in paid, earned and owned media.
The proliferation of cross-channel marketing campaigns and the subsequent need to marry transactional, customer and demographic data with audience-level information drove CHOREOGRAPH’s creation.
“Over the last year, we saw more RFPs and expression of interest from clients for a media, creative and data proposition,” said Gurval Caer, Wunderman’s chief innovation and marketing officer, who was also appointed CHOREOGRAPH’s president for the US.
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