Aug

8

Frank Cooper III

Frank Cooper III
CMO
PepsiCo
Beverage!

Pepsi inSPIREs the Future of Fountain

August 07, 2014

Become your own mixologist with PepsiCo’s new futuristic drink customization machine, Pepsi Spire. With up to 1,000 flavor combinations, Pepsi promises every visit to the fountain will be unique.  Users start with a base brand from the Pepsi universe, Mountain Dew, for example, and then add up to three flavor shots from a selection that includes cherry, vanilla, strawberry, raspberry, lemon and lime, among others.



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