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Musa Tariq

Musa Tariq
Global Digital Marketing Director, Apple Retail
Apple
Electronics

Nike Says Goodbye to Currency and Hello to Hard Work

July 30, 2014

Nike put its gear up for grabs and switched currency for FuelBand points in the streets of New York for its latest guerrilla marketing stunt. A Nike vending machine mysteriously appeared in secret locations to reward active FuelBand owners with athletic hats, shirts and socks.



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