Jul

10

Clifford Marks

Clifford Marks
President, Sales & Marketing
National CineMedia
Media/ Cinema Service!

National CineMedia Purchases Biggest Competitor

July 10, 2014

National CineMedia’s recent acquisition of its biggest competitor, Screenvision, gives the company the opportunity to display ads and trailers in almost every local market, dominating the in­cinema advertising industry. In addition to the acquition, National CineMedia is in the process of changing viewer experience by encouraging in theater cell phone use with new and exciting social media initiatives.

 



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