President, Sales & Marketing
Media/ Cinema Service!
National CineMedia Purchases Biggest Competitor
July 10, 2014
National CineMedia’s recent acquisition of its biggest competitor, Screenvision, gives the company the opportunity to display ads and trailers in almost every local market, dominating the incinema advertising industry. In addition to the acquition, National CineMedia is in the process of changing viewer experience by encouraging in theater cell phone use with new and exciting social media initiatives.
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