May

12

Modelo Partners with CAA Foundation Initiative “First Responders First”

 

Our friends at CAA, along with Thrive Global and the Harvard H.T. Chan School of Public Health, are an integral part of the First Responders First Initiative, which supports U.S healthcare workers battling against COVID-19. CAA’s client, Modelo, recently announced a partnership with First Responders First, donating $500,000 to provide first responder healthcare workers with the physical and psychological resources they need as they continue to fight COVID-19. Modelo has also pledged to redirect marketing resources to raise awareness about the #FirstRespondersFirst initiative – as seen on the Cinco de Mayo episode of The Daily Show.



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