Seth Farbman

Seth Farbman

Millennial Insights Inform Gap’s Latest Campaign

Gap looks to Gen Y and Academy Award-nominated director David Fincher to put a whole new spin on what it means to ‘dress normal’. Shot as pieces to a larger, more complicated plot, the ads make you wonder about the beginning and end of the stories, which is a direction that Gap’s Global CMO Seth Farbman said resulted from insight to millennial’s short attention span and a vision to create a positive sense of anxiety.

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