CEO & President, U.S.
May The Odds Be In Their Favor
November 22, 2015
Edelman, Universal McCann, and Twitch teamed up to put fans to the test. Standing on the tiny ledges of the daunting “Survival Billboard” for 24 hours, contestants were pushed to the limit, all to win a trip inspired by the new game Rise of the Tomb Raider. A live feed was shown on Twitch of the contestants enduring harsh weather conditions.
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