Mastercard Partners With Warner Bros. Records To Create ‘Sonic Brand’ Identity
February 06, 2019
Setting a new tempo for brand expression, Mastercard debuted its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. Wherever consumers engage with Mastercard across the globe – be it physical, digital or voice environments – the distinct and memorable Mastercard melody will provide simple, seamless familiarity. To ensure the Mastercard melody would resonate with people the world over, Mastercard tapped musicians, artists, and agencies from across the globe, including Lori Feldman the EVP of Strategic Marketing at Warner Bros. Records and musical innovator Mike Shinoda of Linkin Park. Read more about it HERE.
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