MasterCard Keeps Things “Priceless”
June 15, 2015
18 years later and the “priceless” campaign is fresher than ever. PTTOW! member and MasterCard CMO, Raja Rajamannar says that evolution is key for continuity, demonstrating this with the campaign’s new “priceless surprises” initiative. This new take includes a sponsorship activation with Cannes Film Festival along with 200 other surprise activations in more than 25 countries!
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