Mastercard CMO Wins WFA Global Marketer Award
February 09, 2019
Raja Rajamannar, chief marketing, and communications officer of Mastercard, was named the World Federation of Advertisers’ Global Marketer of the Year 2018. The award honors “the role that global and regional marketers play in changing their businesses, the industry and society for the better,” according to the WFA. Key to Rajamannar’s victory was Mastercard’s extension of its iconic “Priceless” campaign in 2018 to “Start Something Priceless,” urging people “to pursue a passion or purpose, effect change, and lift one another up,” according to the company. Read more about it HERE.
connect with this member