MasterCard and SFX Partner to Party
August 07, 2014
MasterCard CMO Raja Rajamannar brought music lovers yet another priceless surprise when he announced MasterCard’s non-traditional partnership with fellow PTTOW! member SFX Entertainment. The partnership is the first financial services deal of its kind in the EDM category, allowing MasterCard to reach a younger target audience while offering SFX concert goers local platforms with cashless technologies.
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