Jul

31

Rachel Weiss

Rachel Weiss
VP, Digital Innovation & Entrepreneurship
L'OREAL
Beauty

L’Oreal Launches Girls for Science Campaign

July 30, 2013

The campaign features a website that was developed following a series of focus groups with girls ages 13–18, exploring their perceptions about STEM. The focus groups validated that many young girls are passionate about science, technology, engineering and math, but often fall off the path to pursuing careers in STEM because they don’t see role models they can relate to or experience science in ways that are compelling to them.

The goal of the website is to foster a community for young girls to see scientists that they want to emulate, to learn about careers that may interest them and to help them explore and connect with others with similar interests in science, technology, engineering and math. L’Oreal USA also wanted to create a website where budding scientists can learn about STEM in a fun and interactive way.



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