Feb

20

Bernard Acoca

Bernard Acoca
President,
Teavana
Beverage

L’Oréal Golden Globes with GIFS

February 20, 2015

L’Oreal’s social team stepped it up, recreating the hottest looks of this year’s Golden Globes, the minute after they hit the red carpet. Their “Stoppable Social Commerce Center” studio in New York used a 360 degree camera and shot videos of style influencers remaking these fashion looks with L’Oreal products. These videos were then turned into GIFs to be uploaded into the social online stream with an e-commerce link to shop the look. Non-stop live social streaming at its best!



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