Emily Coppock

Emily Coppock
VP, Marketing

Lacoste Launches First Ever TV Ad Campaign

February 06, 2014

Lacoste is set to Launch its first ever TV and digital ad campaign in an effort to grow its audience. The theme is “Life is a Beautiful Sport” stems out of the brands heritage as a sporty but elegant brand. TV ads are set to launch in France during the Winter Olympics, and will then roll out to other markets, in both 30- and 60-second versions.

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