Feb

17

KEEPING UP WITH THE GEN-ZERS

If you haven’t heard – Gen Z is here and they have a lot to say! It’s their out-size influence that has companies scrambling to understand the behaviors and needs of this young, audacious group. A little behind on the trends? No worries – PTTOW! has got you covered!

  • Vice Media Group (VMG) has their finger on the pulse. By using data and engaging with creators, journalists, youth and more, VMG has compiled 10 Gen Z trends, or “culture codes,” that every brand should know in their 2022 Culture Guide. Check it out here.

  • Wattpad shares how brands can “keep it real” and be inclusive while representing and advertising to this young generation. Check out their eye-opening report here.


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