KEEPING UP WITH THE GEN-ZERS

If you haven’t heard – Gen Z is here and they have a lot to say! It’s their out-size influence that has companies scrambling to understand the behaviors and needs of this young, audacious group. A little behind on the trends? No worries – PTTOW! has got you covered!

Vice Media Group (VMG) has their finger on the pulse. By using data and engaging with creators, journalists, youth and more, VMG has compiled 10 Gen Z trends, or “culture codes,” that every brand should know in their 2022 Culture Guide. Check it out here.

Wattpad shares how brands can “keep it real” and be inclusive while representing and advertising to this young generation. Check out their eye-opening report here.

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