Joe Marchese Redesigns Ads for a Digital World
July 21, 2015
How do ads survive in a world where digital allows people to control the way they consume media? Fox’s President of Advanced Advertising and the Founder of true[x], Joe Marchese, explains that companies need to step up to the plate and create 1 single interactive and targeted ad vs 20 hit or miss ads. This reduces waste and increases message recall by placing more value on human attention.
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