Nancy Smith

Nancy Smith
VP, Global Media Alliances, Development & Social Media Marketing
American Express
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In Taylor’s World

December 01, 2014

In order to stay relevant brands must create engaging and interactive content. American Express takes interactive marketing one step further by creating its very first virtual reality application, ‘The Taylor Swift Experience.’ – an immersive environment that allows fans to fully explore the characters, object, and scenes of her new hit single Blanks Space music video. Prepare to be blown away!

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