IN-Q Throws Down for A+E and Samsung’s Interactive Campaign
June 22, 2017
A+E’s interactive spot is part of their “Brave Storytellers” campaign, designed to “show people real, meaningful stories,” according to PTTOW! Member and A+E CMO Amanda Hill. “We’re not targeting a demographic, but we’re reaching out to a belief system.” The spot was co-produced by A+E and Samsung, in collaboration with creative agency Sunshine and interactive platform EKO Studio. Long-time PTTOW! Member and National Poetry Slam Champion IN-Q wrote a piece specifically for the campaign, and takes turns reciting it with singer/songwriter Jhené Aiko. Viewers can click on key words as they pop up on screen to hear more about each topic. Watch it here.
read more connect with this member