In an Era of Mega Agencies, Ad Rates Are About to Soar
September 13, 2013
Thanks to Technology, There’s a New Factor in the Negotiations: the Consumer.
Joe Marchese, CEO of SocialVibe discusses how media rates will rise. Consumers are now buying themselves out of advertising by utilizing technology such as TIVO and by paying premiums for better content and experience like Spotify & Netflix. However, agencies are in a unique position to also deliver premium advertising through creative and interactive storytelling. This can draw more impactful results in fewer ads, so media publishers can focus on experience and content.
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