How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs & Other Leaders Get Us to Believe
December 10, 2013
A good business book informs and educates, but the best business books inspire us to do better. Tom Asacker’s book The Business of Belief was rated the most inspirational book of 2013 by Inc.com. In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.
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