How MasterCard Keeps “Priceless” Fresh After 17 Years
February 07, 2014
In a push to maintain the company’s popular tagline, Mastercard launched “Priceless Surprises” featuring Justin Timberlake during the 2014 Grammys. The campaign partnership awards lucky customers a one-of-a-kind opportunity to receive a surprise from JT himself. Mr. Rajamannar, the newly appointed CMO of Mastercard said that the effort will expand to other Mastercard entertainment and sports partnerships, to involve even more celebrities.
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