Edelman Dives Into the Power of Gen Z in New Report

With over 2 billion Gen Z’ers holding an estimated $360B in spending power, the challenge of forging real connections with this generation is one that brands must overcome in order to grow. To help with that endeavor, global communications powerhouse Edelman has just released an expansive study of these misunderstood youngsters. The Power of Gen Z: Trust & the Future Consumer describes an incredibly pragmatic and sensible group of young people concerned with personal safety, health and security – and explores ways for brands to build trust with this pivotal group. Read the full report here.

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