e.l.f COSMETICS AND BDG – A BEAUTIFUL PARTNERSHIP
e.l.f. Cosmetics’ Beautyscape is an annual event designed to give rising makeup stars the chance to take their passion to the next level by collaborating on an e.l.f. product launch. In 2020, this marquee competition was remixed to combine beauty with the power of music and mentorship. Enter Bustle Digital Group to raise awareness and rally beauty enthusiasts around the Beautyscape challenge. Winners participated in a custom virtual curriculum rooted in music, self-expression, and of course, beauty. The lucky six also had the chance to team up with UMG music artists during their journey, which BDG captured every step of the way. Hats off to BDG, e.l.f. and the next generation of innovators!
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