Sep

18

Morgan Flatley

Morgan Flatley
CMO
Gatorade
Beverage

Derek Jeter’s New Ad Will Give You Goosebumps

September 18, 2014

Gatorade and TBWA\Chiat team up to hit a grand slam ad that is out of this park, honoring Yankee captain Derek Jeter’s 20-year career. The legendary MLB player was hands-on with his involvement in the heart-felt collaboration, writing the print ads and suggesting to use the song that he says best sums up his career, Sinatra’s “My Way.” Jeter is Gatorade’s third-longest-serving endorser. In addition to the 90-second ad, the brand gave the Yankee team cups, coolers and towels with Jeter’s No. 2 in place of Gatorade’s “G” for his final game.



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