Comcast Is Working With Spectrum and Viacom on a Blockchain-Based Identity Solution

December 18, 2018

Comcast’s advertising unit today announced it is working with Spectrum Reach and Viacom on a blockchain-based offering that will help it better match audience data with advertisers in a privacy-compliant way to target ads across screens. Planning the initiative began in 2017 before launching a beta program earlier this year, incubated within the specialist programmatic unit FreeWheel. Read more about it HERE.

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