EVP & CMO
The Coca-Cola Company
Coca Cola to Suspend Ad’s To Assist Victims of Philippines Typhoon
December 04, 2013
Coca Cola announced that it will not be spending any money on advertising starting on November 18th. Instead, the global company will be spending that money on relief efforts in the Philippines after Typhoon Haiyan. Coca Cola has already donated $2.5 million in cash, nearly $600,000 in bottled water, and $1 million through the American National Red Cross.
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