Mark Crumpacker

Mark Crumpacker
Chief Creative & Development Officer

Chipotle’s Recipe for Success

December 06, 2014

Voted most popular from Consumer Reports, Chipotle continues to blow its competitors out of the water. So, what’s its recipe for success, you ask? Quite simply; quality ingredients and great customer service. Chipotle refuses to sacrifice quality over quantity and knows that people are willing to pay a little extra for great tasting food made from fresh ingredients. As a testament to Chipotle’s philosophy, it has seen a 31.1% in rising sales during 2014’s third fiscal quarter.

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