Chief Creative & Development Officer
Chipotle Celebrates 20th Anniversary with “Adventurrito” Treasure Hunt
September 13, 2013
To celebrate their 20th year anniversary Chipotle launched a 3 week long treasure hunt with its fans. Grand prizewinners will receive free burritos for the next 20 years! This interactive campaign asked that participants to play online games and solve puzzles and questions.
“Our 20th anniversary wouldn’t be possible without the continuing support of so many loyal customers and fans,” said Mark Crumpacker, chief marketing officer at Chipotle.
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