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Russell Dubner

Russell Dubner
CEO & President, U.S.
Edelman
PR!

Call of Duty Sent Gamers On A Ghost Hunt

February 03, 2016

Edelman and Activision created a never-before-seen way to release teasers for Actvision’s new Black Ops III. By hiding Snapchat ghost symbols throughout the current Black Ops II game, players located and scanned Snapcodes with their phone to unlock teaser videos about the new Black Ops III edition.



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