Bank Of America’s Meredith Verdone On Making Brands More Human

October 04, 2019

 

Making Brands More Human

 
Meredith Verdone, CMO of Bank of America, spoke about BofA’s pivot from product-led messaging to customer-led messaging at the ANA Masters of Marketing Conference earlier this month. “We are not the center of their life. Consumers don’t go around talking about how much they love their bank.” The resulting campaign has been wildly successful, telling consumers that BofA can help them realize their financial goals with the theme “What would you like the power to do?” Read more HERE.

connect with this member