Nov

25

Esther Lee

Esther Lee
SVP, Brand Marketing & Advertising
AT&T
Mobile!

AT&T & VICE Document the Mobile Movement

November 25, 2014

The value of the mobile phone is undeniable, for this single device holds your life….well at least for the majority of 18-24 yr olds. AT&T has partnered with VICE to explore this never before seen relationship of teens and their mobile phones known as The “Mobile Movement” platform. This campaign showcases real world stories of millennials’ relationship with technology and how it directly affects their day to day lives.



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