VP, National Sales
Any Cause, Anytime, Anywhere
April 02, 2015
AT&T AdWorks used new methods to reach new audiences through an interactive TV channel. It ran 6MM TV impressions for DoSomething.org’s PSA TV spot that featured information and videos about projects around the country. Over 68K people were reached and found out more about DoSomething.org just by clicking their TV remote.
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