Chris Monteferrante

Chris Monteferrante
VP, National Sales
AT&T AdWorks
Ad Tech

Any Cause, Anytime, Anywhere

April 02, 2015

AT&T AdWorks used new methods to reach new audiences through an interactive TV channel. It ran 6MM TV impressions for DoSomething.org’s PSA TV spot that featured information and videos about projects around the country. Over 68K people were reached and found out more about DoSomething.org just by clicking their TV remote.

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