Head of Marketing Strategy and Operations
‘Anchorman’s’ Ron Burgundy Promotes 2014 Dodge Durango (Video)
October 11, 2013
Paramount has launched a multifaceted marketing partnership with Dodge in connection with its upcoming Anchorman sequel, including a series of commercials in which lead character Ron Burgundy (Will Ferrell) promotes the automaker’s 2014 Durango.
Paramount claims that the partnership marks the first time a movie studio and brand tie-in has used starring talent, in character, to create original long- and short form content.
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