American Eagle Soars With Its New Sustainably-Sourced Jeans Brand


Retail King and denim fanatic, Craig Brommers, has taken American Eagle into a whole new hood. NYC’s Soho neighborhood will now be graced with an “artfully designed and sustainably crafted” premium denim retailer called AE77. The offspring of American Eagle is stretching into new brick and mortar plays that fit like a fresh-out-of-the-dryer pair of jeans. Get the full scoop here.

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