AdColony Sees Huge Growth for Video Ads in Mobile Apps // 1 Billion Views to Date
March 07, 2013
AdColony, the Los Angeles startup said users watched more than a billion high-definition videos via its platform since 2011. Will Kassoy, the Chief Executive of AdColony, told GamesBeat that advertisers are moving away from standard ad units like banners and more towards mobile video. In a survey of clients, two-thirds of advertisers said video ads were more effective for app-marketing campaigns than display ads or offer walls. 50% of respondents said they plan to shift more budget to mobile video in 2013. This year, Kassoy said companies are focused on video ads for monetization and user acquisition.
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