James Curleigh

James Curleigh
Levi's Brand

A Levis’ Way of Life  

February 16, 2015

Some of our most memorable stories took place while wearing our favorite denim piece. Levi’s is showcasing these stories within their Live in Levi’s global media campaign, placing their loyal fans at the forefront of the project. The user-generated content brings back the brand’s original voice by engaging on a personal level and showing the world how life is lived in Levi’s.

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